Strategic Da’wah Management in Building Millennial Spirituality through Social Media
DOI:
https://doi.org/10.64991/indo-jdms.v2i01.15Keywords:
Reputation of Dai, Spirituality of Millennial, Dennis LimAbstract
Purpose- This study aims to evaluate the extent of public perception of Koh Dennis Lim by analyzing public responses and the da'wah strategies used by Koh Dennis Lim in spiritually guiding millennial teenagers through da'wah media platforms such as YouTube.
Design/Methodology/Approach - The method used in this research is a qualitative method, which is an in-depth approach to understanding a phenomenon. This research adopts a virtual ethnography approach, which is designed to understand the experience of virtual and digital worlds, including digital platforms and complex public networks. This approach developed in response to advances in internet technology
Findings- The results of the research obtained are that the better the reputation Koh Dennis Lim has, the more followers will follow his da'wah studies. From here millennial teenagers are interested in the da'wah presented by Koh Dennis Lim, so that millennial teenagers can foster spirituality in themselves through the da'wah messages contained in Koh Dennis Lim's da'wah studies.
Research implication- The findings in this study show that Koh Dennis Lim's proselytizing activities through social media have a major impact on his reputation in guiding teenagers' spirituality through social media,
Originalty/Value- This paper presents the use of social media for preaching by analyzing the spirituality of teenage followers of Koh Dennis Lim's study using da'i image theory.
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